Plug Your Book

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

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Modern Authors Need to be able to Market their Books Online

Writing a book is a major task, as any author will tell you. Just to sustain the focus to get to the end of a novel-lenght wrting project is an achievement in itself. After that comes the editing process leading to publication. However, it doesn’t stop there. Even if your book has been picked up by one of the major league publishing houses, you will still be expected to do a fair amount of the marketing for your book and small independent publishers will expect you to shoulder almost all of the marketing responsibility. In fact, a proven track record with selling your own work will go a long way to helping you secure a lucrative publishing deal in the first place. Of course, if you have self-published, you have to do all the marketing yourself. Finishing the book was only the beginning.

You’re marketing efforts are going to have to extend way beyond your circle of family and friends, no matter how extensive, if you are going to enjoy even minimal success with your book. One of the principle avenues of marketing open to authors is to harness the Internet. Enter Steve Weber, and his latest book, ‘Plug your Book, Online Book Marketing for Authors.’

Steve Weber himself claims that 200 000 books are published each year globally. And that’s not to mention the hundreds of thousands of older books still in print at any given time. So, the question everyone wants answered is, how do authors reach the buying public with their books?

The book’s comprehensive strategy will help every author, from the technologically-minded newbie to the technologically-challenged established author, to promote their books online. Even those who have already delved into online marketing will find plenty of tips and tricks to penetrate new niches and raise online visibility. ‘Plug Your Book’ takes the reader on a tour of www stopping off at such luminary web presences as amazon.com, author web sites, blog sites, MySpace, and EditRED among others. The momentum is never too rushed, and the narration is friendly and easy-to-dip-into. Steve Weber makes even some of the more technical aspects of harnessing the web to market books seem straight forward - at least he never makes you feel that you are a couple of chips short of a CPU even if you are.

What’s on offer is hands-on, practical advice that you can apply with the page propped up next to your PC. Not only does ‘Plug Your Book’ outline how to carry out specific tasks such as setting up a blog, it does a great job of outlining the pros and cons of many alternatives and allows the reader to weigh up the options according to individual needs.

As Lori West writes,

“I sat down with this book and a legal pad to jot down the ideas most appropriate to my situation. However, there was such a wealth of valuable information presented, I ended up just reading the book cover-to-cover (twice) and then referring back to it with my pen in hand. Any author writing a book today would be a fool not to pick up a copy of this quick, easy read and use the advice it contains to generate additional book sales around the globe.”

While it might appear that Weber’s book is an Amazon advertisement, it really isn’t. It’s just that Amazon is the ‘player’ in the world of book marketing and thus it makes sense to utilize what they offer. in fact, Weber’s book offers new, emerging and extablished authors an insider’s view of the online marketing world. Sure, he discusses the various Amazon programs at length, but he also includes a practical guide on how to build an author Web site, present yourself to the MySpace world, take advantage of big writing communties like Edit Red, and use techniques such as blogging, author blog tours and social bookmarking to promote and sell your book.

The tips and techniques may not be new for some, but everyone is sure to find something fresh to help promote their title. Some of the tactics may take time to learn, set up and perfect, but the set-up costs are minimal - often a nice, fat, round zero. After expending all that effort on writing a book and getting it published, it is comforting to know that there is now an accessible guide to marketing it that should serve the fiction as well as the non-fiction author.

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